Sex is fun again!

If you're gonna do ads for something like condoms, then you better do something different to stand out (no pun intended!).

Ogilvy and Mather Singapore did just that! Take the Karma Sutra, the wonder of balloon animals and what do y ou get? A new, fun print campaign for Durex that is getting noticed. They say that bars are losing the posters as fast as they are put up. There is the mixed message of the complexity of pose v. "ease-of-use" ad message. Regardless, a fun playful ad that brings fun back into the bedroom!

Client: Durex
Agency: Ogilvy & Mather, Singapore
CD: Paul Anderson
AD: Elyn Wong
CW: Jo Collins