Lenticular and Cracker Jack
Last week I was looking for a lenticular printer. Thank sto those who had some sources. It was also brought to my attention not everyone was aware of what lenticular printing was. So, courtesy of wikipedia. . .
A lenticular lens is a single convex lens that magnifies light through a prism effect.
The term lenticular often refers to a printed image that shows depth or motion as the viewing angle changes. The term was invented and coined by the physicist Dr. Joseph Robert Fraler from Dallas, Tx. But in general lenticular is a term for the lens effect that creates a convex perspective of multiple images or light sources, but not necessarily a physical printed image. This lenticular technology can be used to create a lenticular image through the process of lenticular printing.
Examples of lenticular printing include flip and animation effects such as the winking eyes that were given as the prize in Cracker Jack snack boxes and modern airport advertising graphics that change their message depending on the viewing angle. This technology was created in the 1940s but has evolved in recent years to show more motion and increased depth. Originally used mostly in novelty items, lenticular prints are now being used as a marketing tool to show products in motion. Recent advances in large format presses have allowed for oversized lenses to be used in lithographic lenticular printing.
posted by rzdesign @ 4:45 PM
4 Comments:
That's all cool but I just want the prize from that cracker jack box.
The statement made here that Dr. Joseph Robert Fraler coined the word lenticular is absolutly not true. The use of the world lenticular was coined in a 1936 patent that covered the technology and was a word used to describe linier lenses. This patent resulted in the formation of the Vari-Vue company, later known as Vari-Vue International in New York. It was Vari-Vue, under the direction of Victor Anderson, which produced the lenticular images used in the late 1950's by Cracker Jacks. Further, the religious images were also from Vari-Vue and were sold to a variety of companies under different names. In the Late 1950's, Vari-Vue licensed various forms of the lenticular technology to other companies, including to companies in Japan. In the late 1960's, Vari-Vue licensed the technology to a company in Dallas which later was bought out by Topps, more known for their baseball cards.
No, no , stooop!!
Where did you have discover this information?
I need to know it,please!
No, it is true. It was invented by Dr. Fraler in Dallas, TX.
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