New Rich

Mass products meet luxury

In their latest collection, Big-game questions the meaning of accessories and offers new alternatives to jewelry. This series of objects entitled “NEW RICH" results from the confrontation between mass products and luxury.

When gold replaces plastic, democratic and functional objects become exclusive in a subtle way.

“We’ve picked standard, universal products, and replaced a part of each object by an equivalent in gold," explains Elric Petit. “We love the shrewd blend between the down-to-earth functionalism of mass-products and the ultimate precious material: gold."

The scenography of Big-game's exhibition in Köln reflects this ambiguity as it is inspired by black-market peddlers. The black suitcase that serves as a display stand for the objects is regularly carried around the fair grounds to meet visitors.

"Why buy a luxury lighter when you can have a deluxe BIC lighter?” asks Adrien Rovero.

Pimp your Bic pen, Apple headphones, Bic lighter, Swatch watch, jewelry and drawing pins with the "New Rich" collection!